BRAND STRATEGY / DESIGN
Hitting the market with a strong look and even stronger values
Backyard Rubs, an organic BBQ rub company rooted in the Midwest and inspired by the flavors of Texas, embarked on a mission to revolutionize the culinary scene with a fresh, clean taste devoid of undesirable additives commonly found in similar products. To achieve this goal, they sought to establish a brand identity that effectively communicated their core values. In response, we developed a user-friendly Shopify website designed for direct-to-consumer (B2C) sales and implemented a comprehensive brand strategy to fuel their growth in the market. This case study delves into the journey of transforming Backyard Rubs into a brand that not only stood for exceptional flavor but also represented integrity and quality.
SCOPE
Brand Strategy
Web Strategy
Brand Identity Design
Collateral Print Redesign
Email Marketing Strategy and Flows
Shopify Design and Development
Product Design Management
