BRAND STRATEGIST / MARKETING DIRECTOR
Brand Transformation & Customer Experience
Challenge
Ecuadane had built a quality product, but its existing identity no longer reflected the premium experience the brand wanted to create. The opportunity was to reposition the company and create a cohesive brand experience that could support growth across e-commerce, retail, and wholesale channels.
Strategy
Partnered with the founders to redefine the brand foundation, customer positioning, and visual identity. The goal was to create a modern lifestyle brand that communicated both luxury and utility while building long-term trust with customers and retail partners.
Execution
Led the complete rebrand from strategy through execution, translating the vision into a seamless customer experience across physical and digital touchpoints.
Brand Positioning & Identity
Developed the brand strategy, visual identity, and messaging system to align with the company's ideal customer.
Created a cohesive brand system that unified packaging, web, retail, and wholesale experiences.
E-Commerce Experience
Designed and launched a new Shopify website that elevated the online shopping experience and reflected the premium positioning of the brand.
Developed email marketing strategies and lifecycle flows to support customer engagement and retention.
Packaging & Brand Experience
Designed premium product tags and collaborated with printers to select paper stock, finishes, and materials that reinforced the brand's quality and craftsmanship.
Created luxury product inserts and gift packaging to elevate the unboxing experience and strengthen customer connection.
Developed wholesale catalogs, merchandising guides, and manufacturer tech packs to ensure brand consistency from production through retail presentation.
Retail & Trade Marketing
Planned, designed, and executed Ecuadane's NY NOW trade show presence, including booth design, merchandising, displays, and print collateral to support wholesale growth and customer engagement.
Ongoing Brand Leadership
Managed marketing efforts across Shopify, Faire, Etsy, digital channels, retail, and wholesale to deliver a consistent brand experience across every customer touchpoint.
Impact
Transformed Ecuadane from an outdated identity into a cohesive lifestyle brand with a premium customer experience spanning packaging, e-commerce, wholesale, and retail channels. By aligning product presentation, customer experience, and brand strategy, the company was positioned for long-term growth while strengthening customer trust and brand recognition.
Scope
Brand Strategy
Product Positioning
Packaging Development
Creative Direction
Customer Experience
Shopify Development
Lifecycle Email Marketing
Retail & Wholesale Marketing
Trade Show Strategy & Execution
Merchandising
Vendor Management
Manufacturer Collaboration
Cross-Functional Leadership
A brand guide is like the base of a brand. Its job is to help a business stay on track as it grows. Check out Ecuadane's detailed brand guide. It makes sure that whoever you're working with will represent your business in the best way possible.
