BRAND STRATEGIST / MARKETING DIRECTOR
Company wide rebrand turned marketing director
Ecuadane is a blanket company that combines the luxury of a wool blanket with the functionality of a utility blanket. Soft, warm, and washable. Made to last for life. Hired as a strategist to move from old outdated branding that no longer fit their ideal client, I was tasked with the entire rebrand of the company. From foundations, to visual, to digital presence we collaborated to create a site that spoke to the community they were trying to build.
After the rebrand I continued on to manage all marketing channels including but not limited to retail, wholesale, all digital platforms and a wide array of tasks in between. What was left was a brand consistency that is now building trust and helping Ecuadane grow for long term success.
Brand Identity Redesign
Collateral Print Redesign
Trade Show Exhibit Design and Execution @ NY NOW
Email Marketing Strategy and Flows
Shopify, Faire, Etsy Marketing Management
Digital Ad Management
Product Design Management
Day to Day Marketing Operations
A brand guide is like the base of a brand. Its job is to help a business stay on track as it grows. Check out Ecuadane's detailed brand guide. It makes sure that whoever you're working with will represent your business in the best way possible.