BRAND STRATEGIST / MARKETING DIRECTOR
Company wide rebrand turned marketing director
Ecuadane is a blanket company that combines the luxury of a wool blanket with the functionality of a utility blanket. Soft, warm, and washable. Made to last for life. Hired as a strategist to move from old outdated branding that no longer fit their ideal client, I was tasked with the entire rebrand of the company. From foundations, to visual, to digital presence we collaborated to create a site that spoke to the community they were trying to build.
After the rebrand I continued on to manage all marketing channels including but not limited to retail, wholesale, all digital platforms and a wide array of tasks in between. What was left was a brand consistency that is now building trust and helping Ecuadane grow for long term success.
SCOPE
Brand Strategy
Web Strategy
Brand Identity Redesign
Collateral Print Redesign
Trade Show Exhibit Design and Execution @ NY NOW
Email Marketing Strategy and Flows
Shopify, Faire, Etsy Marketing Management
Digital Ad Management
Product Design Management
Day to Day Marketing Operations
A brand guide is like the base of a brand. Its job is to help a business stay on track as it grows. Check out Ecuadane's detailed brand guide. It makes sure that whoever you're working with will represent your business in the best way possible.
