Web Design & Full Scope Graphic Design
Led creative execution and visual design across all brand touchpoints for a nationally distributed craft brewery. Designed and maintained the company website while developing cohesive visual assets used across digital, print, packaging, and sales channels.
Focused on creating a clean, recognizable visual system that translated consistently from web to packaging to promotional materials. Produced marketing and sales collateral to support product launches, national distribution, and on-premise promotions while maintaining strong brand alignment.
Collaborated with leadership, sales, and production teams to translate business goals into polished visual deliverables that could be used across multiple markets and channels. Built scalable templates and systems to ensure consistency across campaigns and ongoing updates.
SCOPE
Website design, updates, and visual direction
Brand asset creation across digital + print
Sales collateral and distributor materials
Product launch graphics and promotional design
Packaging support and visual brand consistency
Event and marketing materials
Adobe Creative Suite • Canva • Web CMS platforms • Print + digital production
