BRAND STRATEGY / MARKETING MANAGER
Brand strategy turned digital marketing manager
Founders Imports is a socially conscious accessories brand designing unique handwoven Guatemalan artisan handbags. 10% of all profits are donated back into healthcare and education into the communities where it was made.
A lack of brand direction and visual cohesiveness lead to an incomplete buyer experience. Although active in wholesale acquisition, the lack of a strong brand foundation led to a disconnect and hesitancy from the customer to purchase the high-ticket handbag.
Working closely with the Founders production team, we designed new handbags specific to the season and re-designed all packaging for the campaign. Tags, packaging, website, and email templates, were items the company could take into the next quarter confidently. As a result, there was a 200% increase in sales during the spring sale season.
After a two month intensive recreating the brand image and establishing a repeatable digital strong holiday digital marketing campaign, The company closed their biggest holiday season in sales to date boasting 9x the sales, tripling their email list and organically growing a social following from 27 to 1500 in 3 months. The 2018 holiday campaign proved to be the most successful year in both audience growth and sales, showing positive growth on every front.
Brand Identity Redesign
Collateral Print Redesign
B2B Event Design and Execution
Email Marketing Strategy and Flows
Digital Ad Management
Product Design Management
Day to Day Marketing Operations
BEFORE / AFTER